Our Easy Fresh Cooking labels were developed to address the needs of today’s shoppers. We have used consumer focus groups and retail testing to provide the most effective labels. Easy Fresh Cooking labels solve your shopper’s daily dinner dilemma of what to prepare and how to prepare it. These labels include great visuals that sell the sizzle, preparation and cooking tips, and delicious recipes that are sure to draw your customers’ attention. Best of all, the labels are constructed to hold a lot of information with minimal coverage, giving you plenty of viewing space to highlight your product.
Benefits
- Help consumers prepare your products successfully
- Increase product usage by giving new preparation ideas
- Offer short term recipe ideas on primary packaging purchased in bulk
- Sales data from a test with two regional retailers showed the positive impact of Easy Fresh Cooking labels at the meat case. Sales increased for all proteins, ranging from 0.5%-5.3%. See the results.
Features
- Build in the information consumers desire
- Add finished dish photography to "sell the sizzle"
- Triple available space for printed information with little additional cost
- Addition of cooking and handling instructions for first use success and repeat purchase ideas
Applications
- Raw packaged perishable products
- These labels can be incorporated into current prime labels with 1-peel solution
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